The 10 Biggest Website Mistakes Tradies Make

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Having a website is great — but having a bad one? That can actually cost you work. Here are the top 10 mistakes we see tradies making on their websites, and what to do instead.

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1. No Mobile-Friendly Design

Most Aussies search for tradies on their phones. If your site isn’t mobile-friendly, you’re instantly losing trust — and traffic.
✅ Fix: Use a responsive design that works smoothly on all screen sizes.

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2. Missing or Hard-to-Find Contact Details

If a customer has to hunt for your phone number or email, they’ll move on.
✅ Fix: Make your contact info visible on every page — ideally in the header and footer.

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3. Slow Loading Speeds

A website that takes more than 3 seconds to load is a dealbreaker.
✅ Fix: Compress images, reduce plugins, and choose a quality hosting provider.

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4. No Clear Services or Pricing Info

If it’s not obvious what you do, people won’t call.
✅ Fix: Include a “Services” section that clearly outlines what you offer, and at least give starting price points or ballparks.

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5. No Call-to-Action (CTA)

A good website should guide users toward action: calling, booking, or requesting a quote.
✅ Fix: Use buttons like “Get a Free Quote” or “Call Now” throughout your pages.

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6. No Testimonials or Reviews

Tradies rely heavily on trust. If your site lacks social proof, you’re missing out.
✅ Fix: Add real testimonials or link to your Google reviews.

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7. Poor Images or No Photos at All

A wall of text with no images makes your site look outdated.
✅ Fix: Use high-quality photos of your work, yourself, or even stock images relevant to your trade.

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8. No SEO Basics

If Google can’t find your site, neither can customers.
✅ Fix: Add keywords (like “plumber in Melbourne”), write meta descriptions, and include alt text on images.

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9. Not Linking to Social Media

Many people want to check out your social presence before hiring.
✅ Fix: Add social media icons that open in a new tab (so they don’t leave your site entirely).

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10. Not Updating the Site Regularly

An outdated website makes your business look inactive.
✅ Fix: Add fresh content — even a simple blog post or updated image — every few months.

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Final Thoughts

Your website doesn’t need to be fancy. But it does need to be clear, mobile-friendly, and built for conversions. Avoid these common mistakes and you’ll stand out from the competition — for all the right reasons.

🛠 Need help fixing your website or starting from scratch? Contact us today.